So struck by the fragrance of this beard oil that when the barber used it on my beard a couple of times after a trim I asked him what it was. The scent is long-lasting and has been favourably commented on by others. I love the way that even in the middle or at the end of the day I can turn my head or I've done something to get hot and the fragrance is continually triggered. Showering and washing the beard the next morning is amazing when the warm water on the beard triggers the perfume molecules off again before it's washed out ready for the next application. A really great product. Makes my soft beard feel even softer. The scent is definately addictive!